Reference Document:

Competitor Sites:
Sports/Bicycle Specialty Sites
http://www.performancebike.com/bikes/TopCategories_10052_10551_-1
shop by category button doesn’t have a sign it has a drop down menu and that’s the main navigation pane
find in store, shipping options
need overview, specs, reviews, color options for each product
http://www.bike-discount.de/en/bike
background image is decent
on landing page can see product selection and narrowing down page directly
levels of sorting by type of person/bike
1 click to see products on sale
can search by brand and color, should add price
http://www.bikesdirect.com/products/mountain_bikes.htm?gclid=Cj0KEQiAoby1BRDA-fPXtITt3f0BEiQAPCkqQTk7XtIevgdUx6PIxcjp5gMAWxGKQY0goqO130BAN1AaApsJ8P8HAQ
TERRIBLE user interface
price is big but all info in text form
all products have same hyperlink format
yellow color is ugly
font is too small
http://www.rei.com/
video ad draws attention with movement
red sales bar attention at top
large search section
white text on black navigation top header
account, store locator, cart in top right
make sure images of products are clickable too
product description should be high quality copy
new arrivals below in panel
contact info in bottom panel
one more chance for branding, values
also link to provide feedback on site
We’ll help you choose button, takes to article
what about making a quiz?
then add email at end to create account, get newsletter w/bike advice

On/Offline Retailers
http://www.zappos.com/
clean, easy to read shopping site format
reviews at bottom
clear typography
ads on side and banner, but fairly nice ones
many ways to sort

target.com
pictures of product too small compared to navigation and ads
standardized typography hierarchy nice, 1 main color
price really stands out
top rated picks at bottom
how many bikes to show on a page? small menu with page options at bottom